The Effect of School Background on the RelationshipBetween College Students' Internet AltruisticBehavior and Internet Behavioral Preference

Based on the data collected from 2063 students from 33 colleges,this study aims to explore the effect of school background variables on the Internet altruistic behavior of the college students and its relationship with their Internet behavioral preference.The results,based on an analysis through the Hierarchical Linear Model(HLM),reveal the following:(1) The college students show a significant inter-school difference in their Internet altruistic behavior.(2) With the gender and the Internet experience controlled,their Internet behavioral preference helps significantly predict their Internet altruistic behavior.(3) The effect of their preference for Internet information on their Internet altruistic behavior shows a significant inter-school difference.(4) The educational level and the location of the school show no significant effect on the relationship between their preference for Internet information and their Internet altruistic behavior.