Research of Network Streaming Media and Its Advertising Application

Technology of Network Streaming Media is a special technology which transfer multi-media information in the Network in a way of Streaming.Nowadays,with the following of development of Broadband network and Driver of customers' demand,Technology of Network Streaming Media and relevant application have been getting more attention,and be regard of the one of the streaming application of high speed network in the future.In this paper,the concept of streaming media,the key streaming media technology,operating model and its advertising application are discussed.