On the Social and Cultural Impact of Modern Tourism

With the modern era of mass tourism around the corner,tourism is becoming a modern and global representation.The Chinese contemporary tourism in the large-scale movement will also encounter the experience.Therefore,it is necessary to examine various phenomena behind Chinese tourism from the perspective of anthropology.This article discusses in theory the status quo of anthropology of tourism in China,modern tourism in the Chinese cultural identity of the paradox,whether authenticity runs in the opposite direction of the nature of modern tourism and sustainable development of Chinese tourism and it also puts forward some relevant strategies for developing China's tourism on the level of consciousness.