Study on Countermeasures Tourism Development and New Product Exploitation in Sichuan Province

The tourism industry expanded rapidly,became one of the pillar industries in Sichuan which had good potential for further development.The further development of tourism in the province required quality improvement of current tourism,exploitation of new products,and enhancing the overall competitiveness of the industry.In this paper,the authors analyzed the problems existing in tourism product development and proposed measures to overcome them.