2009•Journal of Zhejiang Education InstituteRequires access
An Analysis of the Aesthetic Value in Professional Sports
Jie Tong
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Abstract
The aesthetic value of professional sports products is the embodiment of the vitality of professional sports;it is the different understanding of professional sports among professional sports union and professional sports clubs that influences the production of the professional sports aesthetic value;the athletes,coaches,referees and media are all the aesthetic value creators in professional sports,at the same time they are also the aesthetic subjects of the professional sports,just like the consumers,all of them participate in the aesthetic evaluation of the sports.The characteristics of sports products make it possible for the consumers to consume,but any professional sports ignoring the public aesthetic pursuit will not turn this possibility into reality.