Chinese Traditional Culture is a Strong Motive Force Promoting China's Enterprises' Direct Overseas Investment

A new tide of China's enterprises' direct overseas investment is shaping up,which is the demand for China's economical development and China's social development.At the same time it is also a demand for the transmission of Chinese culture in the world and that for Chinese national rejuvenation.Therefore,China's enterprises' direct overseas investment undertakes a sacred mission.This paper aim to explore the following issues: modernization of Chinese traditional culture in the course of its economic modernization,the relation between Confucianism civilization and economic development and social modernization,and the roles of Chinese traditional culture in promoting China's enterprises' direct investment overseas.In the meantime,this paper gives an affirmative answer to China's enterprises' direct overseas investment and rejuvenation and transmission of Chinese traditional culture.