The Research on Communication of Sport Culture
Feng Xia
Abstract
Feng Xia
Abstract
Sport culture communication is regarded as the first media of international communion.Beijing Olympic Game has built the bridges of internationalization intercourse based on sports culture and education.It has important effects on the city development and made the image of Culture come into being.The patterns of Beijing international sport culture communication include: political pattern,expert exchange,sports game extending pattern,sport culture creative economy pattern,etc.these patterns bring into play functions on China traditional culture interact with the west culture.
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Sport culture communication is regarded as the first media of international communion.Beijing Olympic Game has built the bridges of internationalization intercourse based on sports culture and education.It has important effects on the city development and made the image of Culture come into being.The patterns of Beijing international sport culture communication include: political pattern,expert exchange,sports game extending pattern,sport culture creative economy pattern,etc.these patterns bring into play functions on China traditional culture interact with the west culture.
Key concepts: Beijing, China, Internationalization, International communication, Advertising, Politics, Physical culture, Chinese culture