2009•Cai-mao jingjiRequires access

The Relationship Among Multinational Corporation Market,Nonmarket Strategy,Maneuver and Tactics in China's Environment

Weiping Wu

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Abstract

As many managers paid more attention to both nonmarket and market environment in China's market,they believed that multinational firm strategy should be composed of market(or competition) and nonmarket components.Therefore,this paper formulates a theoretic model of market and nonmarket strategy,maneuver and tactics,which focus on the analysis of the conceptual relationship among three aspects.Moreover,this model reflects how multinational firms in China carry on trade or investment options,tactics selection and strategies implementation.

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What this paper is about

As many managers paid more attention to both nonmarket and market environment in China's market,they believed that multinational firm strategy should be composed of market(or competition) and nonmarket components.Therefore,this paper formulates a theoretic model of market and nonmarket strategy,maneuver and tactics,which focus on the analysis of the conceptual relationship among three aspects.Moreover,this model reflects how multinational firms in China carry on trade or investment options,tactics selection and strategies implementation.

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Available abstract

As many managers paid more attention to both nonmarket and market environment in China's market,they believed that multinational firm strategy should be composed of market(or competition) and nonmarket components.Therefore,this paper formulates a theoretic model of market and nonmarket strategy,maneuver and tactics,which focus on the analysis of the conceptual relationship among three aspects.Moreover,this model reflects how multinational firms in China carry on trade or investment options,tactics selection and strategies implementation.

Key concepts: Nonmarket forces, Multinational corporation, China, Market analysis, Competition (biology), Economics, Business, Conceptual framework

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The Relationship Among Multinational Corporation Market,Nonmarket Strategy,Maneuver and Tactics in China's Environment — Research Paper | ScholarLens