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2010•Journal of Jiangsu University of Science and TechnologyRequires access

On Exploitation of Tourist Commodities in Zhenjiang

Wu Dan

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Abstract

Tourist shopping is one of six factors of tourist activities.Its development status is a significant symbol of the regional tourism development.There are some problems in exploitation of Zhenjiang tourist commodities,such as lack of originality、insufficient publicity,not enough importance attached by the Government.As far as Zhenjiang tourist commodities are concerned we should take culture connotation as the centre,establish brand awareness,step up publicity and get government′s support.

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What this paper is about

Tourist shopping is one of six factors of tourist activities.Its development status is a significant symbol of the regional tourism development.There are some problems in exploitation of Zhenjiang tourist commodities,such as lack of originality、insufficient publicity,not enough importance attached by the Government.As far as Zhenjiang tourist commodities are concerned we should take culture connotation as the centre,establish brand awareness,step up publicity and get government′s support.

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Available abstract

Tourist shopping is one of six factors of tourist activities.Its development status is a significant symbol of the regional tourism development.There are some problems in exploitation of Zhenjiang tourist commodities,such as lack of originality、insufficient publicity,not enough importance attached by the Government.As far as Zhenjiang tourist commodities are concerned we should take culture connotation as the centre,establish brand awareness,step up publicity and get government′s support.

Key concepts: Publicity, Tourism, Connotation, Government (linguistics), Originality, Business, Symbol (formal), Advertising

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