2012Journal of Beijing Youth Politics CollegeRequires access

The Contemporary Culture of Consumerism in the Consumption of Electronics Products

Zhang Xiao-jia

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Abstract

With the deepening of economic globalization and the establishment of market economy, China has entered the era of consumerism. The expansion of Western consumer culture causes a strong influence and impact on traditional concept of consumption in China, and the consumer culture has been gradually replacing the traditional culture and becoming the mainstream ideology. In information age, the consumption of electronic products occupies an increasingly important position in the current consumption patterns. Based on the characteristics of electronic products, it embodies the consumerism culture from the symbolization process, fashion manufacturing, interactive media and other aspects.

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What this paper is about

With the deepening of economic globalization and the establishment of market economy, China has entered the era of consumerism. The expansion of Western consumer culture causes a strong influence and impact on traditional concept of consumption in China, and the consumer culture has been gradually replacing the traditional culture and becoming the mainstream ideology. In information age, the consumption of electronic products occupies an increasingly important position in the current consumption patterns. Based on the characteristics of electronic products, it embodies the consumerism culture from the symbolization process, fashion manufacturing, interactive media and other aspects.

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Available abstract

With the deepening of economic globalization and the establishment of market economy, China has entered the era of consumerism. The expansion of Western consumer culture causes a strong influence and impact on traditional concept of consumption in China, and the consumer culture has been gradually replacing the traditional culture and becoming the mainstream ideology. In information age, the consumption of electronic products occupies an increasingly important position in the current consumption patterns. Based on the characteristics of electronic products, it embodies the consumerism culture from the symbolization process, fashion manufacturing, interactive media and other aspects.

Key concepts: Consumerism, Consumption (sociology), China, Mainstream, Ideology, Globalization, Consumer Culture, Commerce

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