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The Application of SWOT Analysis in Ecotourism Project

Baoguo Yang

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Abstract

Based on the analysis on the ecotourism project, aiming at the possible issues in ecotourism, and by citing Wanglang National Nature Reserve and Xuebaoding National Nature Reserve as two examples, this paper discusses the application of SWOT analysis in ecotourism project, and has a preliminary study on the approach and effectiveness of the solution brought forth after the analysis.

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What this paper is about

Based on the analysis on the ecotourism project, aiming at the possible issues in ecotourism, and by citing Wanglang National Nature Reserve and Xuebaoding National Nature Reserve as two examples, this paper discusses the application of SWOT analysis in ecotourism project, and has a preliminary study on the approach and effectiveness of the solution brought forth after the analysis.

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Available abstract

Based on the analysis on the ecotourism project, aiming at the possible issues in ecotourism, and by citing Wanglang National Nature Reserve and Xuebaoding National Nature Reserve as two examples, this paper discusses the application of SWOT analysis in ecotourism project, and has a preliminary study on the approach and effectiveness of the solution brought forth after the analysis.

Key concepts: SWOT analysis, Ecotourism, Environmental resource management, Business, Environmental planning, Tourism, Marketing, Geography

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