Study on Time-based Competition from Demand-side via Demand Visibility Method

After describing the process of occurring and transferring of demand and pointing out the disadvantages of placing order to manufacturers by demand-chains, demand visibility method (DVM), a method for manufacturers to determine demand was put forward by using demand-related information from demand-chains before placing orders to manufacturers through demand-chains. Subsequently, the demand visibility stages of DVM were analyzed. Furthermore, the elements of DVM were discussed, which includes demand visibility information sources, demand visibility techniques, cooperation mechanism between manufacturers and members of demand chains, optimization of demand visibility point, and assistant techniques for demand visibility. Finally, the characteristics of DVM, which the elements of DVM will be changed with the different demand, are illustrated and verified.