On the function of ideology and morality in the development of market economy

The comprehensive and profound reform of our society takes on a heavy and complicated look in the realm of ideology and morality. And the modern market competition has been switched from price competition,which is low-leveled, to the competition of quality, brand and flavor of high-level products and high quality service. Therefore, those who offer society famous and well-qualified products and honest service will get the advantage of competition. As a result, the initiative function of adjustment and control of ideology and morality must be carried out during the development of market economy. The constriction of socialistic ideology and morality, whose kernel is“ serving the people and whose principle is“ collectivism, has been rooted in the soil of “everyone for me and I for everyone. This is a brand-new morality in modern society.