2012•Journal of Lanzhou Polytechnic CollegeRequires access
On Stylistic Features of Advertising English
Jianli Yang
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Abstract
As one kind of unique literary form,advertising language,which is full of charm,has indispensably become the bright scenery in our daily life.Thus the study of stylistic features of advertising English possesses the practical significance and the value.This paper cites plenty of substantial examples to demonstrate the stylistic features of advertising English from the lexical,syntactic and rhetorical aspects.