Research on Evaluation & Optimization of Competitiveness for Tourist Destination

It is true that there are many differences among tourist destinations,including tourist resource,social economy,transportation location,infrastructure,policy and developing environment,etc.But,how to change own advantages into effective competitiveness is an important topic.In this report,we take 14 cities as samples to build analytical model and evaluation index system for tourist destination competitiveness.Also,we evaluate the tourist competitiveness by factor analysis and discuss the measures on tourist destination competitiveness.