Study on Publicity for University Library Service in the New Media Environment
Ding Hai-ron
Abstract
Ding Hai-ron
Abstract
The rapid development of new media technology brings new opportunities for the university library reader service. New features of university library reader service are analyzed from aspects of communication mechanism and carrier form of information retrieval,readers' demands and service mode. New ways of university library reader service in the new media environment are explored.
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The rapid development of new media technology brings new opportunities for the university library reader service. New features of university library reader service are analyzed from aspects of communication mechanism and carrier form of information retrieval,readers' demands and service mode. New ways of university library reader service in the new media environment are explored.
Key concepts: Publicity, Service (business), Computer science, World Wide Web, Multimedia, Business, Marketing