2014•Journal of the Library Science Society of SichuanRequires access

Study on Publicity for University Library Service in the New Media Environment

Ding Hai-ron

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Abstract

The rapid development of new media technology brings new opportunities for the university library reader service. New features of university library reader service are analyzed from aspects of communication mechanism and carrier form of information retrieval,readers' demands and service mode. New ways of university library reader service in the new media environment are explored.

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What this paper is about

The rapid development of new media technology brings new opportunities for the university library reader service. New features of university library reader service are analyzed from aspects of communication mechanism and carrier form of information retrieval,readers' demands and service mode. New ways of university library reader service in the new media environment are explored.

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Available abstract

The rapid development of new media technology brings new opportunities for the university library reader service. New features of university library reader service are analyzed from aspects of communication mechanism and carrier form of information retrieval,readers' demands and service mode. New ways of university library reader service in the new media environment are explored.

Key concepts: Publicity, Service (business), Computer science, World Wide Web, Multimedia, Business, Marketing

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