On the International Protection of Trademark through the Dispute between the Hisense and Bosch-siemene Trademark

The international protection of trademark was built on the development of global trade,and then gradually develops.The Chinese enterprises intending to expand their market abroad must take it into consideration ——how to acquire the international protection of trademark and what the trademark tactic should be.For the sake of averting the trademarks,especially the well-known ones to be bad-faith registered,the enterprises require perfect related tactics and long-term international sights and make good use of the Madrid trademark registration system to attain the international protection of trademark.