2007•Journal of China Three gorges UniversityRequires access

City Marketing:the New Dynamics of City Development

Zong Shi-fang

Abstract

The trend of the synchronization of economic development in some cities with the deterioration of environment shows that it is difficult to maintain the present model of city development in China.But some cities,like Ninbo,have tried different ways.Their practice indicates that city marketing maybe a new impetus to city development.The paper,taking Ninbo as an example, introduces the basic concept of city marketing,its implement and huge driving force it has on city development.

About this research paper

What this paper is about

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: China, City marketing, Marketing, Business, Political science, Law, Tourism