On the Cultural Value of Chinese Outbound Travel under the Perspective of Sociology

From the perspective of sociology,the author,through in-depth interviews with outbound tourists and expert focus groups,analyzes the positive impact of outbound tourism on socioculture of tourists,tourist-generating countries and tourism destinations,which is cultural value.The conclusion is that cultural factor is one of the main motivations of outbound travel.The self-identity of culture and dialogues of different civilizations are enhanced during the process of outbound travel.Outbound travel has become the way of life of middle class in China.Therefore it is imperative to apply the conclusive analysis of sociology of outbound tourism to the formulation of tourist policies,industrial management and operation of enterprises.