2015Journal of China Executive Leadership Academy JinggangshanRequires access

The Preliminary Exploration of Soviet Area Slogans in Popularization of Marxism and Their Contemporary Enlightening Significance

Yan Qing-yan

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Abstract

Due to the profound historical origin,the special objective surroundings,the knowledge limits of the audience and the special publicity effectiveness,slogans became an important publicity media of the CPC in the soviet area period. The publicity via slogans played an important role in the early period of popularizing Marxism. The publicity via slogans in the soviet area is the earliest exploration in and an effective way of realization for the popularization of Marxism,playing an active function of publicity and agitation for constructing and consolidating the revolutionary bases. These successful experiences in communication are worthy of learning and using for reference during our promoting the popularization of Marxism in contemporary China.

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Due to the profound historical origin,the special objective surroundings,the knowledge limits of the audience and the special publicity effectiveness,slogans became an important publicity media of the CPC in the soviet area period. The publicity via slogans played an important role in the early period of popularizing Marxism. The publicity via slogans in the soviet area is the earliest exploration in and an effective way of realization for the popularization of Marxism,playing an active function of publicity and agitation for constructing and consolidating the revolutionary bases. These successful experiences in communication are worthy of learning and using for reference during our promoting the popularization of Marxism in contemporary China.

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Available abstract

Due to the profound historical origin,the special objective surroundings,the knowledge limits of the audience and the special publicity effectiveness,slogans became an important publicity media of the CPC in the soviet area period. The publicity via slogans played an important role in the early period of popularizing Marxism. The publicity via slogans in the soviet area is the earliest exploration in and an effective way of realization for the popularization of Marxism,playing an active function of publicity and agitation for constructing and consolidating the revolutionary bases. These successful experiences in communication are worthy of learning and using for reference during our promoting the popularization of Marxism in contemporary China.

Key concepts: Publicity, Period (music), China, Sociology, Political science, Realization (probability), Social science, Media studies

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