Tourism Products Design Based on the Psychology of Culture Need

On the basis of the current situation of tourism products and the transformation of consumption model,it analyzed the psychology of culture need of modern people,and put forward that tourism products′culture quality was connatural.Through actual design cases study,it analyzed the culture expression ways of tourism products design,then went a step further,suggested that through the design thought ways such as sustainability design and humanization design,combined the modern innovative idea,insisted on the culture trend of tourism products design.