A Studying on the Design and Promotion Strategy Theory

In twenty-first century,the development of the tourism industry has experienced tourism resources,tourism products,tourism driven drive market driven,development to image driven stage,construct the system of tourism destination image has been imminent.To adapt to the requirements of the development of tourism industry,this paper first introduces the research significance of the tourism destination image,and then reviews the domestic and foreign research situation of the tourism destination image,on the basis of constructing the theoretical framework of the tourism destination image,which provides theoretical guidance for empirical research on the image design and promotion of tourism destination.