Cultural Globalization and Improvement of the Cross-cultural Communicative Competence

In the course of economic globalization in the 21st century, the cultural globalization is developing rapidly. The cultural globalization brings the world-wide phenomenon of multi-cultures co-existing and different cultures communicating each other, which cause the existence of cross-culture communication everywhere. The cultural globalization not only widens the field and enriches the content of cross-culture communication, but also brings chances and challenges for the development of the Chinese culture. Improving the cross-cultural communication competence under the background of the cultural globalization has great importance for the development of the Chinese culture.