On Tourism Integrated Marketing

The integrated marketing communication theory adapts to the changes of the modern marketing circumstances and the market demands.It is of great significance to instruct the marketing practice.The tourism and the tourist market demands have their own characteristics and the law of development.The tourism integrated marketing system includes not only marketing communication,but also more extensive content including at least the integration of public marketing organizations in tourism destinations,tourism supervision sectors,tourism product development,tourism brand and regional tourism marketing.