Study on the reasons and related strategies of "market failure" in real estate brokerage service

Real estate brokerage service as a bridge between buyers and sellers in second-hand residential market has an important role in the healthy and orderly development of real estate market.By analyzing the reasons of the failure of market mechanisms,such as message routing,screening and incentive contract in the real estate brokerage service,puts forward real estate brokerage service industry management is a vital way to make up the market failure,further analyzes the necessity and influence mechanism of industry management.At last,aiming at the existed problems in the underlying industry management puts forward related improving measures.