Opportunity Challenge and Countermeasure of China Retail Trade in International Service Liberty Process

Retail trade plays an important role in our national economy. After entering WTO,home retail trades gains opportunities and also have fierce competition,because foreign retailing has obvious superiority in many aspects,such as,business philosophy,technical measures,marketing capacity,commodity price and human resources. Today,as retailing is opening all of the world,home retail trade should improve itself,enlarge business scale,pay attention to reform management,hold on own characters and domestic superiority to meet challenge with confidences.