Aesthetic Problems in Consumption Period ——Reflection on “Aesthetic Standard of Daily Life”

Aesthetics in consumption period is a new problem in human aesthetics in globalization, and it's also an important academic project in history of aesthetics research. The consumption period, as a special cultural context in globalization, changes cultural background existing in human aesthetics, forms a new consumptive ideology, leads to a wider cultural field and living area. The vital sign in this period seems to transform to aesthetic standard of daily life with restructuring the quality of daily life and the ideology of value as its core. The viewpoint and practice in aesthetics in this period are full of contradictions and problems, which will be necessarily to further analyze and to have a better understanding.