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2011•Journal of Shenyang Aerospace UniversityRequires access

On the development of college newspapers in the information age

Cui Hai-feng

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Abstract

New media,like the Internet,are the great challenge for traditional media like newspapers,including college newspapers.How to maintain the leading medium on campus is what college newspapers should focus on.This article analyzes the impact of new media on college newspapers in the information age,discusses the respective characteristics and their strengths of new and traditional media,and proposes the measures to be taken for further reform and development of college newspapers.

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What this paper is about

New media,like the Internet,are the great challenge for traditional media like newspapers,including college newspapers.How to maintain the leading medium on campus is what college newspapers should focus on.This article analyzes the impact of new media on college newspapers in the information age,discusses the respective characteristics and their strengths of new and traditional media,and proposes the measures to be taken for further reform and development of college newspapers.

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Available abstract

New media,like the Internet,are the great challenge for traditional media like newspapers,including college newspapers.How to maintain the leading medium on campus is what college newspapers should focus on.This article analyzes the impact of new media on college newspapers in the information age,discusses the respective characteristics and their strengths of new and traditional media,and proposes the measures to be taken for further reform and development of college newspapers.

Key concepts: Newspaper, The Internet, Advertising, Political science, Focus (optics), Public relations, Business, Computer science

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