2009Detergent & CosmeticsRequires access

Hair care market

Qian Wang

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Abstract

The development situation of hair care market was related.In mass,shampoo,hair conditioning and hair dying these three hair care categories were rather limp during the past year.Salon products did slightly better,but will sales take a hit if customers head to the supermarket for shampoo and conditioner.Color is no longer just an individual luxury,it is a necessity because it is work related.Hair color is like fashion,it is always changing with trends.Color trends moving forward are going to be natural shades that look elegant,classic and not overdone.With the demand increase of the market,hair care manufacturers are also expanding the shampoo and conditioner category with products that address not only specific colors and conditions,but gender and age too.Now,color isn't just for women.More men are turning to salon and at-home products to keep a youthful appearance.

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What this paper is about

The development situation of hair care market was related.In mass,shampoo,hair conditioning and hair dying these three hair care categories were rather limp during the past year.Salon products did slightly better,but will sales take a hit if customers head to the supermarket for shampoo and conditioner.Color is no longer just an individual luxury,it is a necessity because it is work related.Hair color is like fashion,it is always changing with trends.Color trends moving forward are going to be natural shades that look elegant,classic and not overdone.With the demand increase of the market,hair care manufacturers are also expanding the shampoo and conditioner category with products that address not only specific colors and conditions,but gender and age too.Now,color isn't just for women.More men are turning to salon and at-home products to keep a youthful appearance.

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Available abstract

The development situation of hair care market was related.In mass,shampoo,hair conditioning and hair dying these three hair care categories were rather limp during the past year.Salon products did slightly better,but will sales take a hit if customers head to the supermarket for shampoo and conditioner.Color is no longer just an individual luxury,it is a necessity because it is work related.Hair color is like fashion,it is always changing with trends.Color trends moving forward are going to be natural shades that look elegant,classic and not overdone.With the demand increase of the market,hair care manufacturers are also expanding the shampoo and conditioner category with products that address not only specific colors and conditions,but gender and age too.Now,color isn't just for women.More men are turning to salon and at-home products to keep a youthful appearance.

Key concepts: Shampoo, Hair care, Advertising, Salon, Business, Consumer demand, Visual arts, Marketing

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