Micro-blog Impact Evaluation Study

Microblogging(we call it Weibo) is a widespread use of information media platform, which variety of features meet people's information acquisition, interpersonal communication such as a wide range of new demands. Microblogging has become an important part of daily life. The research on microblogging influence is a hot topic currently, which has a very important theoretical and practical significance on optimization of microblogging information integration, transmission and understanding the microblogging direction of development. The microblogging influence will promote information dissemination and network development. This paper analyzes the characteristics of the microblogging information dissemination, and summarizes the main microblogging influence evaluation method. Finaly, we present the influence of evaluation models and methods for