2007Journal of Shandong Institute of Light IndustryRequires access

Economic analysis on conspicuous consumption

MA Yan-ping

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Abstract

With the development of the society,conspicuous consumption that secks for the character's publicizing and self-expression begins to prevail.Its purpose lies in the symbolic meaning of status and dignity instead of the material enjoyment.Under this background,through setting up a simple model with many parameters,this article observes the relationship between the various relevant factors and the demand of the conspicuous goods,then analyses reasons,results and economic utility of the conspicuous consumption in order to offer the consumers some help.

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With the development of the society,conspicuous consumption that secks for the character's publicizing and self-expression begins to prevail.Its purpose lies in the symbolic meaning of status and dignity instead of the material enjoyment.Under this background,through setting up a simple model with many parameters,this article observes the relationship between the various relevant factors and the demand of the conspicuous goods,then analyses reasons,results and economic utility of the conspicuous consumption in order to offer the consumers some help.

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Available abstract

With the development of the society,conspicuous consumption that secks for the character's publicizing and self-expression begins to prevail.Its purpose lies in the symbolic meaning of status and dignity instead of the material enjoyment.Under this background,through setting up a simple model with many parameters,this article observes the relationship between the various relevant factors and the demand of the conspicuous goods,then analyses reasons,results and economic utility of the conspicuous consumption in order to offer the consumers some help.

Key concepts: Conspicuous consumption, Consumption (sociology), Dignity, Meaning (existential), Economics, Character (mathematics), Expression (computer science), Simple (philosophy)

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