Establishment of strategic alliance for construction contracting enterprises
Huimin Lu
Abstract
Huimin Lu
Abstract
The profit level of construction enterprises is low and the competitiveness of construction general contractor enterprises is poor in China.As a new way for strategic cooperation,strategic alliance can enhance the competitiveness of enterprises and increase the benefit.The strategic alliance of construction general contractor enterprises for cross-industry and intra-industry were constructed.The choice of strategic alliance objects was analyzed.The advantages brought by strategic alliance were discussed.
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The profit level of construction enterprises is low and the competitiveness of construction general contractor enterprises is poor in China.As a new way for strategic cooperation,strategic alliance can enhance the competitiveness of enterprises and increase the benefit.The strategic alliance of construction general contractor enterprises for cross-industry and intra-industry were constructed.The choice of strategic alliance objects was analyzed.The advantages brought by strategic alliance were discussed.
Key concepts: Strategic alliance, Alliance, Business, Profit (economics), Industrial organization, China, Strategic planning, Strategic Choice