2008Construction Management ModernizationRequires access

Establishment of strategic alliance for construction contracting enterprises

Huimin Lu

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Abstract

The profit level of construction enterprises is low and the competitiveness of construction general contractor enterprises is poor in China.As a new way for strategic cooperation,strategic alliance can enhance the competitiveness of enterprises and increase the benefit.The strategic alliance of construction general contractor enterprises for cross-industry and intra-industry were constructed.The choice of strategic alliance objects was analyzed.The advantages brought by strategic alliance were discussed.

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What this paper is about

The profit level of construction enterprises is low and the competitiveness of construction general contractor enterprises is poor in China.As a new way for strategic cooperation,strategic alliance can enhance the competitiveness of enterprises and increase the benefit.The strategic alliance of construction general contractor enterprises for cross-industry and intra-industry were constructed.The choice of strategic alliance objects was analyzed.The advantages brought by strategic alliance were discussed.

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Available abstract

The profit level of construction enterprises is low and the competitiveness of construction general contractor enterprises is poor in China.As a new way for strategic cooperation,strategic alliance can enhance the competitiveness of enterprises and increase the benefit.The strategic alliance of construction general contractor enterprises for cross-industry and intra-industry were constructed.The choice of strategic alliance objects was analyzed.The advantages brought by strategic alliance were discussed.

Key concepts: Strategic alliance, Alliance, Business, Profit (economics), Industrial organization, China, Strategic planning, Strategic Choice

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