2006•Journal of Chongqing Institute of TechnologyRequires access

Cognitive Context and Rhetorical Communication

Zen Rong

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Abstract

The cognitive rhetoric is a brand_new rhetoric with cognitive approach.The linguistic context directly influences the effect of rhetorical communication.This paper first explicates the connotations of the cognitive context,then based on an important tache of the rhetorical communication,the organization of The rhetorical discourse,studies the important role the linguistic context plays in the rhetorical communication.

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The cognitive rhetoric is a brand_new rhetoric with cognitive approach.The linguistic context directly influences the effect of rhetorical communication.This paper first explicates the connotations of the cognitive context,then based on an important tache of the rhetorical communication,the organization of The rhetorical discourse,studies the important role the linguistic context plays in the rhetorical communication.

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Available abstract

The cognitive rhetoric is a brand_new rhetoric with cognitive approach.The linguistic context directly influences the effect of rhetorical communication.This paper first explicates the connotations of the cognitive context,then based on an important tache of the rhetorical communication,the organization of The rhetorical discourse,studies the important role the linguistic context plays in the rhetorical communication.

Key concepts: Rhetorical question, Rhetoric, Context (archaeology), Cognition, Rhetorical device, Linguistic context, Linguistics, Rhetorical modes

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