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2010•Information SciencesRequires access

Web Analytics in Competitive Intelligence Studies

Yanfei Wang

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Abstract

Web analytics is very important for marketing research cause of the analysis on the web users and the web usage data.Web analytics also provides a toolbox of information analysis for the intelligence analysts.

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What this paper is about

Web analytics is very important for marketing research cause of the analysis on the web users and the web usage data.Web analytics also provides a toolbox of information analysis for the intelligence analysts.

Why it matters

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Available abstract

Web analytics is very important for marketing research cause of the analysis on the web users and the web usage data.Web analytics also provides a toolbox of information analysis for the intelligence analysts.

Key concepts: Web analytics, Web intelligence, Analytics, Computer science, Business intelligence, World Wide Web, Semantic analytics, Toolbox

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