The Characteristics of College Sports Culture Development and the Path Construction Based on the Post-90 College Students' Needs of Sports Culture

By using research methods of questionnaire investigation, interview, literature, logic analysis, etc., andfrom the clear connotation of university sports culture and its relationship with college students' needs of sportsculture, the author of this paper thinks that the post-90 students' needs of the sports culture reflect the fact thatthe core values of their needs are converted to the health of body and mind, that the mainstream trend of theirneeds is their craze for exotic culture, that their participation methods are in line with consumption culture andthat their needs' information way highlights the application of the new media technology. The author also findsout that the current development characteristics of college sports culture are indicative of the intrinsic alienationof sports culture value, the self-loss of sports culture, the lagging consumption market of sports culture, and thepoor information of sports culture. Besides, the paper points out the construction path for the current innovationof college sports culture.