Research on profit distributive strategy of manufacturers and retailers in a supply chain

Based on the theory of supply chain management,a model for distributing profit based on consulting pricing consultation is set up,which points to the partnerships between manufacturer and retailer in a supply chain.According to the main factors affecting the demand, the numerical value of the profit-allotting coefficient between manufacturer and retailer is decided,then the repetitive game results of the two partners under different conditions are discussed,and the feasibility of the long-term cooperation in a supply chain to realize the two-win objective is illustrated. The conclusion is that it is best for the long-term both manufacturer and retailer to insist on cooperation for their long_term benefis.