2005•Wuhan Ti-Yuan xuebaoRequires access
Research on management strategy and current sports consumption of people of different ages in China
Xu Ke
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Abstract
Survey results of mass sports of year 2000 in China were analyzed through mathematical statistics. Results showed that low sports was the mainstream of mass sports consumption in China. The principal part of consumption was purchase of sports things. Young people tended to spend a lot on sports but not often. While old aged people tended to spend less but very often. Promoting sports consumption through price and sales strategies could provide theoretical reference for mass sports industry.