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2011•Zhongguo liutong jingjiRequires access

The Study on Innovating Business Model of M-Commerce

Peng Lian-gang

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Abstract

As a leading mobile commerce,mobile network operators(MNOs) are the main driver of the business model innovation of m-commerce.In m-commerce,different mixture of players,service contents and profit resources can help form different business models.The author analyzes four business models of m-commerce from the perspective of MNOs:calls model,pure-channel model,intelligent channel model and account model.The author believes that the account model is the main direction for the development of m-commerce.

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What this paper is about

As a leading mobile commerce,mobile network operators(MNOs) are the main driver of the business model innovation of m-commerce.In m-commerce,different mixture of players,service contents and profit resources can help form different business models.The author analyzes four business models of m-commerce from the perspective of MNOs:calls model,pure-channel model,intelligent channel model and account model.The author believes that the account model is the main direction for the development of m-commerce.

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Available abstract

As a leading mobile commerce,mobile network operators(MNOs) are the main driver of the business model innovation of m-commerce.In m-commerce,different mixture of players,service contents and profit resources can help form different business models.The author analyzes four business models of m-commerce from the perspective of MNOs:calls model,pure-channel model,intelligent channel model and account model.The author believes that the account model is the main direction for the development of m-commerce.

Key concepts: Business model, Mobile commerce, Mobile business development, Business, Profit (economics), Profit model, Channel (broadcasting), Service model

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