A study on the effective integration and deep development of Hunan sports tourism resources

Aim In order to understand the sports tourism resources in Hunan Province,the integration and development strategies for Hunan Province′s sports tourism have been explored.Methods An insight into the sports tourism resources in Hunan has been generally gained and some problems also have been pointed out by the actual visits and depth interviews of the tourism management departments in Hunan Province.Results With respect to the sports tourism resources in Hunan,it is found that there are a lot of natural resources,a long historical national resources,brilliant record of athletics resources and celebrities of humanistic resources,but there are some problems about it,such as the self-development of sports tourism resources,repeating construction,disorderly competition;monotonous products,simply resource development,irrational resource structure;no significant product characteristics and no well-known brands and so on.Conclusion The methods of developing sports tourism resources in-depth in Hunan Province are put forward such as integrate space form of sports resources,the image positioning of sports tourism,the development model of sports tourism resources and the sports-tourism products.The corresponding measures that create the well-known brand of sports tourism and form the core competitive advantages have been suggested.