2009•Computer Integrated Manufacturing SystemsRequires access

Method and application of product family design for market niche

LI Bai-shu

Abstract

To realize product diversification and mass customization,product family planning method in conceptual design stage was studied.To satisfy customers' requirements on product quality and to adapt to dynamically changing market demands,product family design for market niche was proposed.The scope and contents of product family design for market niche were defined.Customers' general requirements on product family design for market niche were discussed.And a systematic method of competitive optimum product family planning scheme was acquired.By a case of family sedan,the effectiveness and practical value of the method were validated.

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Key concepts: Diversification (marketing strategy), Product design, Scope (computer science), Mass customization, Product (mathematics), Product lifecycle, Niche market, Product design specification