Intellectual Property:Its Intangible Asset Value and Administration Strategy

Intellectual property manifests itself as an intangible capital asset.Compared to tangible assets,intangible assets constitute an important strategic resource for an enterprise,with intellectual property as the dominant component.As an enterprise's strategic resource,intellectual property enhances its core competitiveness,by means of maintaining the progressiveness of enterprise technology and ensuring the uniqueness of its brands.Faced up with the economically globalized international market,Chinese enterprises should effectively operate its intangible assets by implementing intellectual property integration strategy,which,in its core,is based on technological innovation and brand orientation.