The Research on Spring Airlines' Investment Prospect in Japan

Spring Airlines,a just cheap airline,announces her move into Japanese domestic LCC market,expecting to achieve its first flight at the end of 2013 or at the beginning of 2014. Although the overall strength of Spring Airlines exceeds the sum of three existing domestic Japanese LCC airlines,Spring Airlines must adjust her corporate strategies to adapt to the Japanese airline markets with fierce competitions when confronting unfamiliar overseas management environments and fastidious Japanese customers. On the basis of continuing to carry out LCC original strategy and on the premise of guaranteeing the safety of navigation,Spring Airlines overcomes own weaknesses,increases Chinese elements appropriately,reduces the costs,and improves efficiency, thus successfully shifting the success of Chinese domestic equations into the Japanese market.