2008Journal of Huaihua UniversityRequires access

Based on the Buyer's Market for Non-price Competition Strategy Study

WU Xiao-da

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Abstract

For a long time,price competition has been the emphasis for enterprises.Price competition is economies of scale to win market share under an effective means,but a single,rigid strategy of price competition often leads to more failure harms both.Based on the analysis of price competition disadvantages that in a modern market economy,non-price competition has gradually become the mainstream of marketing and proposed a non-price competition strategy.

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For a long time,price competition has been the emphasis for enterprises.Price competition is economies of scale to win market share under an effective means,but a single,rigid strategy of price competition often leads to more failure harms both.Based on the analysis of price competition disadvantages that in a modern market economy,non-price competition has gradually become the mainstream of marketing and proposed a non-price competition strategy.

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Available abstract

For a long time,price competition has been the emphasis for enterprises.Price competition is economies of scale to win market share under an effective means,but a single,rigid strategy of price competition often leads to more failure harms both.Based on the analysis of price competition disadvantages that in a modern market economy,non-price competition has gradually become the mainstream of marketing and proposed a non-price competition strategy.

Key concepts: Competition (biology), Economics, Limit price, Mainstream, Mid price, Microeconomics, Industrial organization, Market economy

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