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Study on the Brand Marketing Strategy for SME

Sun Le-zeng

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Abstract

This article discusses the connotation and strategy of brand marketing for small and medium enterprise(SME).The essence of brand is a kind of intangible asset which can produce value and get long-term competitiveness for the owner.Brand marketing is effective measures for the SME to solve the problem of product homogeneity.The points of brand marketing are brand creation,brand utilization and brand maintenance.The core task is to develop and improve the loyalty for the enterprise and brand of the consumer.

About this research paper

What this paper is about

This article discusses the connotation and strategy of brand marketing for small and medium enterprise(SME).The essence of brand is a kind of intangible asset which can produce value and get long-term competitiveness for the owner.Brand marketing is effective measures for the SME to solve the problem of product homogeneity.The points of brand marketing are brand creation,brand utilization and brand maintenance.The core task is to develop and improve the loyalty for the enterprise and brand of the consumer.

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Available abstract

This article discusses the connotation and strategy of brand marketing for small and medium enterprise(SME).The essence of brand is a kind of intangible asset which can produce value and get long-term competitiveness for the owner.Brand marketing is effective measures for the SME to solve the problem of product homogeneity.The points of brand marketing are brand creation,brand utilization and brand maintenance.The core task is to develop and improve the loyalty for the enterprise and brand of the consumer.

Key concepts: Brand equity, Business, Brand management, Marketing, Brand awareness, Brand loyalty, Brand extension, Asset (computer security)

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