2014•Journal of Guangzhou Sport UniversityRequires access

Policy research for the development of the Fitness Entertainment Industry in Guangdong Province

Yao Ye-da, E Dep

Abstract

The development of the sports industry has become a new bright spot in the national economic growth.It is necessary to make a scientific and reasonable implementation of sports industry policy according to the development status,characteristics and economic development of Guangdong area of sports fitness and entertainment industry,make rational sports fitness and entertainment industry policy,promote the sports fitness and entertainment industry in Guangdong Province to have a harmonious,rapid and sustainable development.

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Key concepts: Entertainment, Sustainable development, Business, Entertainment industry, Marketing, Advertising, Economic growth, Political science