2015Journal of Chongqing Jiaotong UniversityRequires access

Development and Promotion Tactics of the University's Strategic Management

Zhang Ying-y

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Abstract

The strategic management is a management concept and model for seeking the future development of University. In the last ten years,the scholars have made intensive study of the strategic management theories in our country,many universities have also made the strategic planning,actively explored the strategic management. Studying the leap- development course of the world- class universities,it can be found that the strategic management has been used as an important means to promote the rapid development in many famous universities. In view of the university's strategy management problems that existing in the implementation process,three ways are put forward to actively impel the university strategic management in China,which are paying attention to the strategic leadership,enhancing strategic implementation,strengthening the strategic assessment and monitoring.

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What this paper is about

The strategic management is a management concept and model for seeking the future development of University. In the last ten years,the scholars have made intensive study of the strategic management theories in our country,many universities have also made the strategic planning,actively explored the strategic management. Studying the leap- development course of the world- class universities,it can be found that the strategic management has been used as an important means to promote the rapid development in many famous universities. In view of the university's strategy management problems that existing in the implementation process,three ways are put forward to actively impel the university strategic management in China,which are paying attention to the strategic leadership,enhancing strategic implementation,strengthening the strategic assessment and monitoring.

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Available abstract

The strategic management is a management concept and model for seeking the future development of University. In the last ten years,the scholars have made intensive study of the strategic management theories in our country,many universities have also made the strategic planning,actively explored the strategic management. Studying the leap- development course of the world- class universities,it can be found that the strategic management has been used as an important means to promote the rapid development in many famous universities. In view of the university's strategy management problems that existing in the implementation process,three ways are put forward to actively impel the university strategic management in China,which are paying attention to the strategic leadership,enhancing strategic implementation,strengthening the strategic assessment and monitoring.

Key concepts: Strategic planning, Strategic financial management, Competence-based management, Promotion (chess), Strategic thinking, Strategic management, Strategic development, Business

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