2002•Huadong jingji guanliRequires access

The means,examples and techniques of the club member system promotion

MA Jue-chen

Abstract

The article presents in detail the following aspects: the definition of the club member system promotion and its principle, member recruiting and the requirements, the main means of apperting customers by club member system,the analysis of advantages and disadvantages of the club member system promotion, the techniqnes of the club member system promotion and the matters needing attention, and the analysis of the typical examples.

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Available abstract

Key concepts: Club, Promotion (chess), Member states, Family member, Business, Computer science, Marketing, Public relations