Employment Will of New Generation Migrant Workers in Hubei Province and Countermeasures

The issue concerning new generation migrant workers is an important part of current social management. How to improve employment ability of new generation migrant workers is the central part of improving living of migrant workers and development environment. Based on survey data of 6 counties in Hubei Province, I analyzed employment will and influence factors of new generation migrant workers. Researches have indicated that going out to work, employment opportunity, nature of subordinate service industry, industrial technical level, and financial support play a significant role in employment intention of migrant workers, while their employment ability is influenced by their cultural quality, professional skills, working endurance, degree of policy cognition, and information channel, etc. In view of these five aspects, I put forward following countermeasures: raise educational level, improve skills, strengthen endurance, enhance attention to policies, and expand information channel, to improve employment ability of new generation migrant workers.