Empirical Research on Influencing Factors of Online Consumers' Perceived Value

Based on the online consumer perceived value of this research topic,this article attempted to explore the perceived product quality,service quality,perceived online purchase cost and perceived risk of four major factors impact on consumer perceived value,building a model of online consumers' perceived value influencing factors.We issued questionnaires to the consumers who had purchased clothing and footwear products online and collected questionnaires for statistical analysis.The results showed that perceived product quality,perceived website service quality and the purchase cost had a positive effects on online consumers' perceived value,Influence of perceived risk on perceived value was negative.