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2011•Journal of Yancheng Institute of TechnologyRequires access

The History and Present Situation of Newspaper Advertisement-Analysis of the Impact of Information Technologies to Newspaper Advertisement

Yong Li

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Abstract

As the first born and most traditional form of media which has been in existence for more than 400 years,newspaper plays an important role during the process of human's information transmission.Advertisement was always considered as the accessories of newspaper which can make money and be added to readers.Carefully studying the history of newspaper and advertisement,we will find a natural link between them.In recent years,with the development of information technology,the innovation and development of newspaper advertisement has became a real problem.

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What this paper is about

As the first born and most traditional form of media which has been in existence for more than 400 years,newspaper plays an important role during the process of human's information transmission.Advertisement was always considered as the accessories of newspaper which can make money and be added to readers.Carefully studying the history of newspaper and advertisement,we will find a natural link between them.In recent years,with the development of information technology,the innovation and development of newspaper advertisement has became a real problem.

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Available abstract

As the first born and most traditional form of media which has been in existence for more than 400 years,newspaper plays an important role during the process of human's information transmission.Advertisement was always considered as the accessories of newspaper which can make money and be added to readers.Carefully studying the history of newspaper and advertisement,we will find a natural link between them.In recent years,with the development of information technology,the innovation and development of newspaper advertisement has became a real problem.

Key concepts: Newspaper, Advertising, Information transmission, Business, Computer science, Computer network

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